Walker & Company has proven success direct marketing to mature adults aka "aging boomers" and people 65 or over and their caregivers.
We have created highly effective direct marketing advertising campaigns in multiple media for the following companies:
- Blue Cross of California
- Health Net
- Secure Horizons
- Senior Care Action Network (SCAN)
- Health Resolve
- World Society for the Protection of Animals (WSPA)
The needs of seniors and the rapidly emerging middle-aged boomers who are often caring for parents and other loved ones, requires sensitive and appropriate direct marketing and advertising that will resonate with the reality of these individuals who make up the new consumer majority.
As never before, mature adults with unique resources and perspectives will define success and failure for companies that want to do business with them. These organizations should understand the key aspects of this new discerning consumer situation ...to help them be more empathetic in all aspects of their 'customer-visible' activities.
Walker & Company knows how to employ research, direct marketing, internet marketing and direct response advertising to connect with these diverse populations, generate sales and strengthen brand relationships.